MORE FROM FORBES Where Is Music Marketing Headed In 2023? Industry Experts Share Their Predictions By Hugh McIntyre The company is sharing this to more acts, and the real benefit is that the streamer’s all-powerful algorithm takes it into account.

Discovery Mode - Already available in Spotify for Artists, Discovery Mode lets artists and their teams pick which tracks they should focus on promoting.

Marquee - According to Spotify, Marquee–a full-screen, sponsored recommendation promoted by artists to fans who have identified an interest in one artist’s work–is 10 times more efficient at getting people to stream music than the ads featured on the most popular social media platforms.

Conveniently, each one has a name, which makes it easy to track (and write about). Making life–and work–easier for musicians is also important to Spotify for a variety of reasons, and there were quite a few updates and new features introduced during the Stream On event that will directly benefit the creators who power the site. This feature allows users to get a taste of the music before committing to a full listen, saving them time and helping them discover new tracks more efficiently.

Another exciting update is the ability to preview tracks on some of Spotify's most popular playlists, such as New Music Friday, Discover Weekly, and Release Radar.

Canvas clips are the videos that artists use to enhance their musical content. Users can now scroll through a collection of short Canvas visuals from their favorite genres.

Spotify's search function has also received an upgrade with the introduction of new feeds for discovery.

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Something just like this already exists in a simple form at the bottom of user-made playlists, but this renewed focus also lets users explore visual and audio previews of playlists, albums, podcast episodes, and audiobooks, ensuring that they always have something new to listen to. One of the most significant additions is Smart Shuffle, a brand new feature that allows users to inject previously-unknown, complementary music into their existing playlists.Today, the company unveiled a suite of exciting updates to help users discover new music and enhance their listening experience. According to Gustav Söderström, Spotify’s Co-President and Chief Product & Technology Officer (in a release shared by the company), “Spotify recommendations drive close to half of all users’ streams,” so clearly discovery is one of the most important topics to discuss for the streamer.

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